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mg电子4355手机版_美国同志社交应用Grindr找到中国伙伴
时间:2021-07-13 来源:mg电子4355手机版 浏览量 42420 次
本文摘要:Grindr, the popular dating and social networking app for gay men, has found itself a match.不受男同性恋青睐的约会和社交应用于Grindr给自己寻找了一段姻缘。

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Grindr, the popular dating and social networking app for gay men, has found itself a match.不受男同性恋青睐的约会和社交应用于Grindr给自己寻找了一段姻缘。The company on Monday said it had sold a majority stake to the Beijing Kunlun Tech Company, a Chinese gaming company, valuing the six-year-old start-up at $155 million. Beijing Kunlun will acquire 60 percent of Grindr, with the remainder to be owned by Grindr employees and Joel Simkhai, the company’s founder. Grindr has previously not raised capital from outside investors.该公司周一宣告,已将大部分股份出售给中国游戏公司北京昆仑万维科技股份有限公司。作为创业公司,Grindr已正式成立六年,此次交易对其估值为1.55亿美元。北京昆仑将取得60%的股份,公司其余股份将由Grindr员工和公司创始人乔尔·西姆卡伊(Joel Simkhai)持有人。

Grindr此前没展开过外部融资。“We have users in every country in the world, but in order to get to the next phase of our business and grow faster, we needed a partner,” Carter McJunkin, chief operating officer of Grindr, said in an interview. Mr. McJunkin said the pairing made sense for Grindr because of Beijing Kunlun’s digital expertise, and its agreement to let Grindr’s founders continue its operating structure and retain its current team.“我们的用户遍及全球每一个国家,但为了让业务转入下一个阶段,构建更慢的快速增长,我们必须一个合作伙伴,”Grindr首席运营官卡特·麦克琼金(Carter McJunkin)在拒绝接受专访时说。麦克琼金称之为,对Grindr来说,和北京昆仑搭挡是合理的,因为后者享有数字领域的专长,且表示同意让Grindr的创始人保有当前的运营结构和团队。For Beijing Kunlun, Grindr offers a chance to expand beyond its core gaming assets and into other lifestyle categories, as well as markets outside China.对北京昆仑而言,Grindr获取了一个机会,让他们可以扩展到核心的游戏资产以外,转入其他生活领域及国外市场。

“We have been very impressed by Grindr’s progress to date and are extremely excited about the future of the company,” Yahui Zhou, chairman of Kunlun, said in a statement. “We will continue to seek out and invest in high-quality technology companies led by top-tier management across the globe.”“我们对Grindr目前获得的成绩印象深刻印象,我们对它的未来充满著期望,”昆仑董事长周亚辉说道。“昆仑万维不会之后在全球找寻目标,投资一些高质量、由顶尖管理层领导的高科技企业。”Founded in 2009 by Mr. Simkhai with a few thousand dollars of his own money, Grindr has grown to become a mainstay of the gay hookup and dating culture in 196 countries around the world. The mobile app lets users see photos of one another based on their location, and users can share photos and text messages with one another.2009年,西姆卡伊自己出资几千美元正式成立了Grindr。现在,Grindr早已出了全球196个国家的同志伴侣找寻和约会文化的主要平台。

这款移动应用于让用户需要根据各自的地理位置查阅彼此的照片,并互相共享照片和文字信息。Grindr sees two million regular visitors every day, who spend an average of 54 minutes using the app, according to the company. Grindr’s revenue was about $32 million in 2014, according to a financial disclosure, up 29 percent from $25 million in 2013.据Grindr称之为,公司每天有200万活跃用户,他们在该应用于上花的时间平均值是54分钟。从透露的财务数据来看,公司2014年收入大约为3200万美元,和2013年的2500万美元比起减少29%。

The online dating space has heated up in the last few years, as the InterActive Corporation, the digital media conglomerate, has systematically acquired and consolidated Internet dating properties. Last year, IAC spun off its dating companies into a separate company, the Match Group, which debuted on the Nasdaq exchange in November. Tinder, the popular mobile dating app, is that company’s crown jewel, and is especially popular among young audiences.过去几年,随着数字媒体企业集团IAC(InterActive Corporation)对互联网约会服务产业进行有计划的并购和统合,在线约会领域加剧。去年,IAC将旗下约会业务挤压,正式成立了独立国家的公司Match Group,后者于11月在纳斯达克上市。用户很广的移动约会应用于Tinder是该公司的拳头产品,尤其不受年长用户的青睐。To grow beyond its current audience, Grindr tried its hand at courting other demographics — Blendr was the company’s attempt at a social network for more than gay and bisexual males — but those efforts have largely fizzled.为了扩展到现有用户之外,Grindr遇过讨好其他群体。

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比如,该公司尝试发售的社交网站Blendr,面向的就某种程度是同性恋者和双性恋男性。但这些希望大多虎头蛇尾。

“We experimented in other audiences, but we decided we do the gay audience best,” Mr. McJunkin said. The company’s future growth prospects rest on “solving more problems” for Grindr’s core gay user group, including things like places to go and things to do, he said. “We’ve expanded to make it more of a lifestyle company,” he said.“我们在其他群体中做到过实验,但还是确认最擅长于同志领域,”麦克琼金说道。他回应,公司未来的快速增长前景在于为Grindr的核心男同用户群体“解决问题更加多问题”,还包括可以去的地方和可以做到的事情等。“我们展开了扩展,期望沦为一家更加生活化的公司,”他说道。


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